NEW HAMPSHIRE OUTDOOR REC SURVEY

Name

First Name

Last Name

2. What is your age group?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

3. What is your gender?

Male

Female

Nonbinary

Prefer Not to Say

5. If you are not a New Hampshire resident, how often do you visit the state?

Once a year

Several times a year

Monthly

Weekly

Never

6. How familiar are you with outdoor recreation opportunities in New Hampshire?

Very familiar – I regularly explore NH’s outdoor spaces

Somewhat familiar – I’ve been to a few places but want to learn more

Not very familiar – I need more info on what NH offers

Not familiar at all – I didn’t know NH had so many outdoor options

7. What are the biggest challenges you face in exploring outdoor recreation in NH?

(Select all that apply)

Weather conditions (e.g., unpredictable changes, extreme cold, etc.)

Limited knowledge of the best outdoor locations

Lack of proper gear or equipment

Safety concerns (e.g., wildlife, terrain, accidents)

Accessibility (e.g., remote areas, long travel distances)

Crowded popular locations

Difficulty finding information or maps

Limited time or busy schedules

Environmental impact or conservation concerns

Costs associated with outdoor activities

Lack of experience or confidence in outdoor skills

8. How do you prefer to learn about outdoor recreation opportunities in NH?

(Select all that apply)

Social media groups and influencers

Local tourism websites (VisitNH, state parks, etc.)

Outdoor clubs, organizations and apps

Recommendations from friends/family

Podcasts or YouTube channels

9. Which of the following factors influence your purchasing decisions for outdoor gear?

Select all that apply

Price

Brand Reputation

Locally Made

Sustainability and Eco-Friendliness

Recommendations from friends or experts

Warranty and Longevity

10. Where do you usually buy outdoor gear?

(Select all that apply.)

Local outdoor retailers

Big box stores

Online marketplaces

Direct from brand websites

Secondhand shops or gear swaps

11. Would you be interested in attending an outdoor industry festival in New Hampshire that offers gear demos, live music, and activities?

Yes

No

Not Sure

12. Which of the following best describes New Hampshire?

Rugged & Resilient – Reflecting NH’s tough landscapes, hard-working culture, and independent spirit.

Individual & Free – Emphasizing self-reliance, “Live Free or Die” mindset, and entrepreneurial spirit.

Conservation & Stewardship – Showcasing NH’s commitment to preserving nature, public lands, and outdoor ethics.

Adventure & Exploration – Highlighting NH as a playground for outdoor recreation—hiking, skiing, climbing, paddling.

Peaks & Lakes – Centering on iconic geography, from Mt. Washington’s extreme weather to the serene beauty of the Lakes Region