Protecting the Outdoors.
Strengthening New Hampshire’s Future.
The outdoors is more than a backdrop in New Hampshire—it’s the foundation of our economy, our communities, and our way of life.
Our Roots
Business. Community. Long Live the Great Outdoors.
New Hampshire’s outdoor industry is a $3.9 billion economic driver—but its future depends on protecting the very assets that make it possible: clean air, fresh water, and healthy landscapes.
Granite Outdoor Alliance brings businesses, nonprofits, and community leaders together to ensure those assets remain strong. We know that thriving companies and resilient communities go hand-in-hand with thriving natural resources.
Our role is simple: unite the private sector, amplify a shared message, and influence policy that protects both our economy and environment. The more businesses stand together, the louder our voice becomes—and the greater our impact for generations to come.
👉 Join us. Protect the outdoors. Strengthen New Hampshire’s economy.
OUTDOOR INDUSTRY.
Outdoor recreation is no longer just a pastime—it’s a recognized economic powerhouse. Nationally, it contributes $1.1 trillion to the U.S. economy and supports 4.5 million jobs (BEA, 2023).
Here in New Hampshire, the outdoor economy contributed $3.9 billion in 2023, representing 3.4% of the state’s GDP. It also supported nearly 32,000 jobs and delivered $1.7 billion in wages—making the outdoors one of the state’s most important growth sectors.
In 2019, New Hampshire became the 16th state to establish an Office of Outdoor Recreation Industry Development (ORID) within the Department of Business and Economic Affairs. This milestone recognized the industry’s significance and created a vital public sector partner for advancing outdoor economic growth.
Granite Outdoor Alliance complements this work by bringing the private sector voice to the table. Together with ORID and our network of member businesses, we are building a stronger, more resilient outdoor economy—one that protects our natural assets while fueling long-term prosperity for New Hampshire.
The opportunity is clear. The time is now. Together, we can do great things.
OUTDOOR ECONOMY.
Over half of Americans participate in outdoor recreation each year—whether it’s a morning trail run, a family camping trip, or a destination ski weekend. Every one of those experiences ripples through the economy. People buy gear, rent cabins, stay in hotels, eat at restaurants, visit breweries and coffee shops, and explore local communities.
These interconnected activities create what’s known as the outdoor economy—a sustainable, place-based engine that generates revenue, supports local businesses, and strengthens communities at every level.
For rural towns in particular, the outdoor economy represents a new era of opportunity. Where the mill economy once defined livelihoods, the outdoor economy now offers a natural fit—anchored in the landscapes, traditions, and assets already embedded in these communities. Add to that the rise of remote work and the increasing desire of younger workers to “choose place over job,” and the outdoors becomes a powerful tool for attracting talent, retaining residents, and building economic resilience.
In other words: why leave, when you can stay?
Outdoor Life, Everyday Life.
Reason.
To support the outdoors as a way of everyday life in New Hampshire—fueling healthy communities, resilient businesses, and a thriving economy rooted in the landscapes we live, work, and play in.
Vision.
To champion New Hampshire’s outdoors as both a way of life and a driver of prosperity—uniting businesses, communities, and outdoor enthusiasts to protect natural assets, grow a resilient economy, and ensure the Granite State thrives for generations to come.
Mission.
To advance New Hampshire’s outdoor industry toward a sustainable and responsible future by uniting businesses and communities around land conservation, economic development, education, and health & wellness—ensuring that the outdoors remains both a competitive advantage and a shared legacy.
VALUES AS HARD AS ROCK
Adventure.
We embrace curiosity, exploration, and the spirit of the outdoors as fuel for innovation, connection, and joy.
Inclusivity.
We are committed to an outdoor economy where everyone feels welcome, represented, and able to thrive.
Grassroots.
We believe real change starts from the ground up—driven by passionate people, local businesses, and community voices.
Community.
We invest in people and places, building strong connections between businesses, policymakers, and outdoor enthusiasts.
Resilience.
We face challenges with grit and creativity, building businesses, communities, and landscapes that can adapt and endure.
Sustainability.
We safeguard the clean air, water, and land that power our economy and way of life—for today and for generations to come.
BEDROCK. The 4 Pillars of GOA.
Economic Development 💼
Growing businesses and keeping wealth local.
We strengthen New Hampshire’s economy by coordinating with outdoor recreation stakeholders and leveraging outdoor infrastructure to drive business growth, tourism, and talent recruitment—all with the goal of keeping wealth rooted in local communities.
Conservation & Stewardship 🌲
Protecting the lands and waters that power our economy.
We are inspired by the lands and waters that make outdoor recreation possible. Protecting these natural assets is critical—not only to the places we play, but to the foundation of the outdoor economy itself. We champion responsible use and long-term stewardship to ensure New Hampshire’s landscapes remain both a way of life and a source of prosperity.
Education & Workforce 🎓
Building skills, careers, and future leaders.
We partner with stakeholders and academic institutions to build career pathways and workforce training that strengthen the outdoor industry. By developing skilled talent and supporting business recruitment, we ensure New Hampshire has the people and expertise needed to grow a thriving outdoor economy.
Health & Wellness ❤️
Healthy people, healthy communities, healthy economy.
Active outdoor lifestyles build healthier communities—reducing healthcare costs, strengthening social well-being, and fostering safer, more vibrant places to live and work. By promoting access to outdoor recreation, we not only support individual health but also create lasting economic and community benefits.
Learn More About Granite Outdoor
Board of Directors
The Board of Directors of Granite Outdoor are committed to you, the outdoors, and the future of New Hampshire.
Management
Pulling it all together isn’t always easy but Backyard Concept, LLC is the change agent needed. Check out who’s behind the wheel.
Rockfluencers
Meet the Hard Rockers that live the Granite Outdoor life. These influencers make a difference in the everyday and show us how balance can be achieved one step at a time.
