Rock Solid Management. Strategy. Vision.

Backyard Concept, LLC.

Outdoor Business Strategy Consultants

North Conway, NH

Backyard Concept is a strategic solutions firm dedicated to empowering brands rooted in or reliant upon the outdoor industry. Through comprehensive services in marketing, legal, consulting, events, and creative strategy, we help outdoor-focused businesses thrive and connect with their audience authentically — and drive results that matter.

Our Team

Andrew Schuyler

Andrew is GOA’s sustainability strategist and correspondent for GO: Sustainable series. Andrew is a longtime political operative and business advisor and is big on the potential of outdoor recreation to tackle many of our states biggest problems.

Sustainability Strategist

Tyler T. Ray

Tyler is the Founder and Director of Granite Outdoor Alliance (GOA), where he helps bring businesses, nonprofits, and public partners together to strengthen New Hampshire’s outdoor industry. A business attorney, entrepreneur, and mission-driven advocate, Tyler is focused on advancing outdoor recreation as both an economic asset and a force for community well-being. Since launching GOA in 2020, he has helped grow the organization into a statewide network working to support outdoor businesses, workforce development, stewardship, and industry leadership.

Founder / Director

Special Projects Manager

Ericka Canales

Ericka is a leader in rural economic development, strategic planning, and community building with over 25 years of experience. By leveraging private, state, and federal resources, she has been able to address key issues like housing, childcare, and community revitalization. With a strong background in business and nonprofit leadership , she is committed to fostering strong relationships and collaboration. She holds a master's degree in planning and economic policy.