Celebrate New Hampshire’s outdoor industry and its vital role in economic development.
On Tuesday, June 10, 2025 at 2 pm, join Granite Outdoor Alliance and New Hampshire's Department of Business Economic Affairs at Manchester’s Veterans Memorial Park for a historic press conference recognizing New Hampshire’s thriving outdoor industry. Governor Kelly Ayotte will officially declare June 10 as "New Hampshire Outdoor Industry Day." This proclamation highlights the economic impact of New Hampshire’s $3.9 billion outdoor industry, which supports over 30,000 jobs and 1,000 small businesses across the state.
Schedule.
2-3 PM: Proclamation!
Gov. Ayotte's proclamation of “NH Outdoor Industry Day.”
Launch the brand-new Workforce Toolkit from NH’s Office of Outdoor Recreation Industry Development, demonstrating how the outdoor lifestyle is reshaping workforce strategies.
Speaker list below
3-6 PM: Rock City Vendor Village
Party Time! GOA is hosting a Rock City Pop-Up vendor village in the business hub of Manchester (Veterans Park) featuring NH outdoor retailers, nonprofits, service providers, and affiliated industries.
FREE GIVEAWAYS every half hour! All you have to do is show up & sign up!
DJ | Food Trucks | Beer | Games | FUN!
Keynote Speakers
Governor Kelly Ayotte
Business and Economic Affairs Commissioner Taylor Caswell
Manchester City Mayor Jay Ruais
Granite Outdoor Alliance Director Tyler Ray
Office of Outdoor Recreation Industry Development Director Janel Lawton; and
NEMO Equipment CEO and Founder Cam Brensinger
Coming Together.
This event celebrates New Hampshire’s outdoor industry and its vital role in economic development, workforce attraction, and state identity. The day is intended to highlight the cross-sector collaboration among state, local, and industry leaders by:
Raising awareness of the outdoor industry’s economic contributions to the state’s GDP, jobs, and wages.
Launching BEA ORID’s Workforce Toolkit for the Outdoor Lifestyle to help businesses integrate outdoor assets into their recruitment and retention strategies.
Supporting NH outdoor brands at the Rock City Vendor Village and giving the public an oportuntiy to engage with our incredible businesses and nonprofits.
Join us to celebrate this inaugural occasion! Learn how the outdoor sector shapes New Hampshire’s future and discover opportunities for business growth and workforce development in one of the nation’s most robust outdoor economies.
PARTICIPATING BRANDS
ROCK CITY VENDOR SIGN-UP
JOIN THE PARTY AND ROCK THIS WAY!
