FOR IMMEDIATE RELEASE

Press Contact Info: Tyler T. Ray
Granite Outdoor Alliance
tyler@graniteoutdoor.org
603-728-7739

Granite Outdoor Alliance Announces

NH Outdoor Industry Day 2026: “The Barn Raiser”

Signature statewide gathering in Plymouth will unite outdoor business, public leadership, innovation, and industry celebration across New Hampshire

PLYMOUTH, N.H; May 13, 2026 — Granite Outdoor Alliance (GOA), New Hampshire’s outdoor business alliance representing more than 130 businesses, nonprofits, and industry supporters, will host Outdoor Industry Day 2026: The Barn Raiser on Wednesday, June 10, from 5-8:30pm, at The Barn on the Pemi in Plymouth, bringing together businesses, nonprofits, public partners, and industry leaders from across New Hampshire’s outdoor economy.

Now in its second year, Outdoor Industry Day has become GOA’s signature statewide gathering — a celebration of the people, partnerships, and businesses helping shape the future of New Hampshire’s outdoor industry. Presented by the New Hampshire Department of Business and Economic Affairs and the Office of Outdoor Recreation Industry Development, this year’s event will feature networking, remarks from BEA Commissioner Lucy Lange, release of GOA’s Grounded Growth industry direction work, a keynote from Erik Mogensen of Entabeni Systems, Black Mountain, and Indy Pass, the first Barn Raiser Awards, and the return of the Rock Walk Fashion Show.

Outdoor recreation continues to be a major economic force both nationally and in New Hampshire. According to the U.S. Bureau of Economic Analysis, the outdoor recreation economy accounted for $1.3 trillion in U.S. gross national output nationally in 2024, representing 2.4% of national GDP. In New Hampshire, the latest state data show outdoor recreation contributed $4.2 billion in value added, accounted for 3.5% of state GDP, and supported more than 33,000 jobs statewide in 2024.

The evening’s Rock Walk feature offers a particularly visual and interactive element, giving attendees, media, and partners a chance to discover new products, launches, experiences, and noteworthy brand engagement while moving through a red-carpet-style showcase in the distinctive barn setting of The Barn on the Pemi.

“This year is about building on the momentum we’ve created,” said Tyler Ray, Director of Granite Outdoor Alliance. “The Barn Raiser reflects the spirit of this industry: people showing up, pitching in, and building something bigger than themselves. New Hampshire’s outdoor businesses are creating jobs, driving innovation, supporting local economies, and helping define the Granite State’s competitive advantage. This event is a chance to celebrate that work and strengthen the relationships that will carry it forward.”

“Outdoor Industry Day is also a reminder that this sector is built on people as much as products,” said Scott Crowder, President of Granite Outdoor Alliance. “In a digital age, there is still real value in getting people in the same room, making introductions, sharing ideas, and celebrating what’s working. The Barn Raiser is a chance to do exactly that.”

The event will also introduce the first Barn Raiser Awards, recognizing leadership, enterprise, connection, and workforce momentum across New Hampshire’s outdoor sector. Awards including the Mountain Mover Award, Outdoor Enterprise Award, Common Ground Award, and Work Forward Award are intended to lift up the people, organizations, and ideas helping move the industry forward — while reinforcing the values, partnerships, and shared responsibility that help strengthen New Hampshire’s outdoor economy.

The event is designed to convene a broad cross-section of New Hampshire’s outdoor community, including manufacturers, retailers, guides, recreation businesses, nonprofits, conservation leaders, economic development organizations, educators, service providers, and public-sector partners. It also highlights the growing role outdoor recreation and outdoor-related businesses play in tackling some of the state’s biggest challenges, including workforce attraction, public health, entrepreneurship, economic development, tourism, manufacturing, and quality of life across the Granite State.

Outdoor Industry Day 2026 is made possible through additional support of event sponsors, including Appalachian Mountain Club as Rock Walk Sponsor; Badger Balm as Barn Door Sponsor, providing product giveaways to all attendees; and Badger Peabody & Smith and Bernstein Shur as Support Beam Sponsors.

To learn more and RSVP for the event, visit https://www.graniteoutdooralliance.org/nh-outdoor-industry-day.

About Granite Outdoor Alliance

Granite Outdoor Alliance is a nonprofit outdoor business alliance that supports New Hampshire’s outdoor industry, including brands, retailers, nonprofits, recreation service providers, and individuals. With over 200 business, organization and individual members and supporters, Granite Outdoor Alliance promotes outdoor recreation as a critical anchor for economic development, workforce attraction, community vitality, and quality of life across New Hampshire.